Jakarta, 20 January 2021 – The COVID-19 pandemic has had an impact on all aspects of people’s lives, including in the health and economic fields. Communities and micro-enterprises directly affected by this pandemic have decreased or lost their income.
To help with this, PT Lautan Luas Tbk. collaborating with its subsidiary PT Lautan Natural Krimerindo (LNK) with one of its products FiberCreme and Habitat Indonesia held Entrepreneurship training in the midst of the COVID-19 Pandemic through food and beverage business training for the community and micro-enterprises affected by the pandemic.
All stages of training from registration, participant selection and entrepreneurship training were held online since September 15, 2020 and ended on January 20, 2021.
The training was attended by 200 selected participants with training materials in the form of cooking training and food photography techniques from FiberCreme as well as marketing of food and beverages on online networks through GrabFood partners.
Each participant received assistance in purchasing raw materials and credit to support this activity. The training is also expected to be capital and inspiration for participants affected by the pandemic to be able to produce delicious and healthy food with simple ingredients.
In addition to participating in the training, participants are given the opportunity to apply the knowledge received through sales competitions. The participant with the most turnover from December 12, 2020 to January 15, 2021, will be the winner and be entitled to a cash prize of Rp. 15,000,000,-, the second winner is Rp. 10,000,000, – Third of Rp. 7,000,000,- and the top seven winners will each receive a prize of Rp. 1.000.000,-
The training which was carried out for 3 months finally resulted in the following winners:
1st Place: Rahma Wati (GrabFood account: Nyow Dessert – Ciomas Rahayu)
2nd Place: Ari Kartikasari (GrabFood account: Boutique A – Gandul)
3rd Place: Eska Kristie Anggrainy (GrabFood account: Sapilemu)
Top 7 Champion of Hope:
- Wirasti (GrabFood account: Wian’s Food – Pondok Kopi)
- Dream (GrabFood account: Just Buy it – Cisaranten Kulon)
- Irma Destianti Sofyan (GrabFood account: Dapur Umima)
- Anastasia Dai (GrabFood account: Cemara Cathering – Jatirangga)
- Mercy Sebayang (GrabFood account: Ngayam By Machi Kitchen 19 – Pekayon)
- Retno Asmiah Roro Ireng (GrabFood account: Dapur Pinarak – Tirtonirmolo)
- Rolanti Sagala (GrabFood account: Dapur Davka)
Hendrik Gunawan, Director of PT Lautan Natural Krimerindo “During this pandemic, PT LNK has carried out many activities to support food and beverage business people affected by the pandemic through the FiberCreme Inside program. This Entrepreneurship Training activity is also a manifestation of our support for food and beverage MSMEs. Through one of our products, FiberCreme, we hope to provide convenience and added value for food and beverage businesses through alternative products to replace coconut milk and milk that are low in sugar and high in fiber so that they can reach more people who want to live #Enak BisaSehat”
Ridwan Adipoetra, Head of Government Relations and Assets Management of PT Lautan Luas Tbk said “PT Lautan Luas Tbk carries out various corporate social responsibility activities through our 4 pillars of social activities, namely community empowerment, education, livelihood development and others. The COVID-19 pandemic has an impact on all sectors of social life, both the health sector and the economic sector. Communities need to prepare themselves for the impacts that occur, especially so that economic needs can still be met”.
Susanto, National Director of Habitat for Humanity Indonesia added “Habitat as a humanitarian organization that continues to realize the mission of fighting for a decent life for everyone continues to do various things to help low-income families in Indonesia in need. During the pandemic, many of them lost their jobs while they were asked to stay at home. Habitat is grateful for this entrepreneurship training as a new innovation to help affected families so that even though they are at home they can still have jobs and can survive in difficult times. Online food and beverage entrepreneurship training is one of the right steps because food is needed every day and online is very effective with the condition that people who are still encouraged at home tend to buy food online. Habitat is delighted to be working with Lautan Luas and Fiber Crème. Hopefully, through this training, the families who are assisted will continue to innovate with new skills received and develop towards a better life in the future.”
In the winner announcement session, FiberCreme Brand Ambassadors, Dian Sastrowardoyo and William Wongso were present to motivate the participants. “There is a greater impact for social, community empowerment, and innovation is a must. So it is important to have more benefits than just a business,” said Dian Sastrowardoyo. William Wongso also gave a message to the participants, “In the culinary business what needs to be considered is cleanliness, good selection of ingredients, perseverance, and consistency in doing so. Always innovating is also important to develop quality.”
It is hoped that this Entrepreneurship Training event will not only help the community to survive during the pandemic, but this training will become a provision for them to struggle independently and fulfill their life needs as entrepreneurs who can support family welfare.